Immersion Media

Discussions about Web Development, Design, SEO and Software

Design Trend – Pinterest non-linear image driven design

With recent popularity of Pinterest, we’re starting to notice the many other sites are being influenced by Pinterest’s image driven non-linear design. Pinterest organizes information into sticky-note like content blocks that fill the entire browser window. Users typically  scan a web page for things that interest them and Pinterest’s content blocks are like mini web pages, with a large image, text summary, comments and “like” and “repin” social features.

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Customizing and Styling Google Forms

Using Google Forms is a great and simple way for anyone to publish an online form. While Google Forms are very powerful, the presentation isn’t very desirable and in it’s raw form can be a poor reflection on your company or brand. This post explains how to create a Google Form and how to customize it or “make it pretty”.

An example of how you can customize Google Forms

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How to optimize a post or article for search engines (SEO)

Google and search engine’s evaluate each piece of information and text in your post and then collectivity gives it an overall score for each keyword/keyphrase. Each of these attributes or techniques in this article may be singularly minimal in effect, but collectivity they are critical for Google to determine the keyword relevancy for each post and important for ranking well for specific keywords. [Read the rest of this entry...]

WordPress “5 Essential Plugins”

Here’s a question that I wanted to share that was posted in one of my LinkedIn groups:
What plugins you find yourself using on every site you design? Name your top five and tell me why you find them so necessary.

All sites are unique, but I would recommend the following five as the essential plugins for almost every WordPress install. [Read the rest of this entry...]

Hyphens in your domain name.

If you didn’t already know, it’s all about Search Engine Optimization (SEO) these days. With stiff competition for ranking high in Google for specific keywords, you need all the help you can get to make sure you show up on Google’s first page.

Part of how Google ranks your site for specific keywords is based on your URL. if you have a specific keyword in your URL, Google will give you extra weight for that specific keyword. Now finding the right URL is difficult because all the good URL’s are taken and even longer ones like are taken. So in searching for that perfect URL, one that has a keyword, but is short and easy for users/customers to remember, should you consider dashes?

It’s recommended to choose a domain name without hyphens but Google doesn’t penalize you for using hyphens in your URL, however 3 or more hyphens in your domain name may raise a red flag as a spammy site.

Optimize your images for SEO and improve your overall site ranking

When adding photos to your website, something that is often overlooked, but is easy to do is to add ALT and TITLE attributes to your images.

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Have a local business? Be found and stand out with Localized SEO

If you’re a local business, localized leads are high value, very targeted and converts!

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Importance of social media for your brand

Left side of page is more important than the right

Web users spent more then twice their time viewing the left half of a webpage, validating the traditional layout is most effective and profitable.

eyetracking left to right of webpage

An example of users left to right attention

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Got a great domain name you want to register? Forget it, it’s already registered.

Getting a good domain name is nearly impossible, so you have to get creative. It’s also important to consider Search Engine Optimization (SEO), because having a keyword in your domain tells Google and other search engines that your site must be highly relavant to that keyword. Here’s a useful tool for brainstorming about your new domain name: Instant Domain Search

Ok, now with the business out of the way, here’s the real reason why I wanted to create this post. Variations of this list have been around for a while, but I believe it’s good enough to bring back. Consider this as you narrow your search for the best domain name. – Experts Exchange - Pen Island – Therapist Finder – Go to Lake Tahoe [Read the rest of this entry...]

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