The newest threat to traditional media companies: Online aggregators who profit from their content and lure their audiences away. Here’s how to beat them at their own game Traditional media companies face fast-growing challenges from small, often one person online content aggregators, who can channel content from hundreds of sources and draw ever-increasing audiences away. [...]

Tools and techniques to scour the Web for content and news, track competitors, and monitor social buzz, industry blogs and company Websites. This guide gives content and Web editors a strategic advantage with: tools and techniques for targeting a specific niche ways to efficiently identify breaking stories secrets for discovering essential information before competitors do [...]