Immersion Media

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The truth about “Above the Fold”

Are you an “Above the Fold” hardliner? There are many people that believe that users DON’T scroll down the page and that all the important information must be above that fold.  While I agree that it makes sense to keep important information highly visible on page, our analysis and research has shown that users ARE [...]

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“Freemium” Making money online by making it free

We’ve all used free online services or applications and have likely thought “how is that a sustainable business model?”. Some are purely for marketing and exposure, and others, like Zynga’s free FarmVille application for Facebook, allows users to fast-track the game by selling virtual currency. Some services, like Twitter, develop customers or an audience and [...]

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“Above the Fold”

Ever wondered what parts of your site can’t be seen without scrolling? Google’s Browser Size shows you what portion of users can see a given spot on the screen. This is not screen resolution but the area available to the browser – as gathered from www.google.com users. browsersize.googlelabs.com/

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Check your internet speed

How’s your speed? Here’s a good resource for checking. Here’s some benchmarks. How did you measure up? 384.0 – 768.0 Kbps – DSL/Cable 1500.0 Kbps – Cable/DSL 1544.0 Kbps – Full T1 3000.0 Kbps – High Speed T3

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Email for your company – Google has a great and free solution

We configure and setup a lot of websites and email solutions for our clients. Because of spam, viruses and client’s with limited IT resources, we’ve nearly gone exclusively to recommending Google’s Gmail service for email. Now that doesn’t mean our client’s give up their company’s URL for a Gmail address, but with Gmail you can [...]

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How does your website compare against your competitors?

Ever wonder about the popularity of a website, who’s going to that website or what keywords they’re targeting for search? Well there’s a way to get that information and more for free.

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Online aggregators – A major threat to traditional media companies

The newest threat to traditional media companies: Online aggregators who profit from their content and lure their audiences away. Here’s how to beat them at their own game Traditional media companies face fast-growing challenges from small, often one person online content aggregators, who can channel content from hundreds of sources and draw ever-increasing audiences away. [...]

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Create, Aggregate, Filter, Spy & Scrape

Tools and techniques to scour the Web for content and news, track competitors, and monitor social buzz, industry blogs and company Websites. This guide gives content and Web editors a strategic advantage with: tools and techniques for targeting a specific niche ways to efficiently identify breaking stories secrets for discovering essential information before competitors do [...]

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