Immersion Media

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Entries for the ‘How To and Tips’ Category

Got a great domain name you want to register? Forget it, it’s already registered.

Getting a good domain name is nearly impossible, so you have to get creative. It’s also important to consider Search Engine Optimization (SEO), because having a keyword in your domain tells Google and other search engines that your site must be highly relavant to that keyword. Here’s a useful tool for brainstorming about your new [...]

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“Freemium” Making money online by making it free

We’ve all used free online services or applications and have likely thought “how is that a sustainable business model?”. Some are purely for marketing and exposure, and others, like Zynga’s free FarmVille application for Facebook, allows users to fast-track the game by selling virtual currency. Some services, like Twitter, develop customers or an audience and [...]

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“Above the Fold”

Ever wondered what parts of your site can’t be seen without scrolling? Google’s Browser Size shows you what portion of users can see a given spot on the screen. This is not screen resolution but the area available to the browser – as gathered from www.google.com users. browsersize.googlelabs.com/

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Email for your company – Google has a great and free solution

We configure and setup a lot of websites and email solutions for our clients. Because of spam, viruses and client’s with limited IT resources, we’ve nearly gone exclusively to recommending Google’s Gmail service for email. Now that doesn’t mean our client’s give up their company’s URL for a Gmail address, but with Gmail you can [...]

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Online aggregators – A major threat to traditional media companies

The newest threat to traditional media companies: Online aggregators who profit from their content and lure their audiences away. Here’s how to beat them at their own game Traditional media companies face fast-growing challenges from small, often one person online content aggregators, who can channel content from hundreds of sources and draw ever-increasing audiences away. [...]

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Create, Aggregate, Filter, Spy & Scrape

Tools and techniques to scour the Web for content and news, track competitors, and monitor social buzz, industry blogs and company Websites. This guide gives content and Web editors a strategic advantage with: tools and techniques for targeting a specific niche ways to efficiently identify breaking stories secrets for discovering essential information before competitors do [...]

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