Category Archives: Reference

Hyphens in your domain name.

If you didn’t already know, it’s all about Search Engine Optimization (SEO) these days. With stiff competition for ranking high in Google for specific keywords, you need all the help you can get to make sure you show up on Google’s first page.

Part of how Google ranks your site for specific keywords is based on your URL. if you have a specific keyword in your URL, Google will give you extra weight for that specific keyword. Now finding the right URL is difficult because all the good URL’s are taken and even longer ones like are taken. So in searching for that perfect URL, one that has a keyword, but is short and easy for users/customers to remember, should you consider dashes?

It’s recommended to choose a domain name without hyphens but Google doesn’t penalize you for using hyphens in your URL, however 3 or more hyphens in your domain name may raise a red flag as a spammy site.

HTML5 is the antidote to the Flash addiction

Iphone HTML5When creating a website, the first thing many people think of is animation, video, movement and other “cool stuff”. Much of this is done in Flash, and while it’s cool and full of sizzle, Flash has several important drawbacks. Some of these drawbacks are that search engines can’t easily index Flash sites. It’s also not viewable on many mobile devices, game stations and alternative devices, plus many Flash sites lack usability and readability.

Additionally, Flash has been abandoned on many sites just because the executive staff couldn’t view their Flash site on their iPhone. Now, with the introduction of the iPad and Steve Jobs announcement that Apple wont be supporting Flash because it “…hogs processor cycles, drains battery life and causes needless crashes”.

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The truth about “Above the Fold”

Are you an “Above the Fold” hardliner? There are many people that believe that users DON’T scroll down the page and that all the important information must be above that fold.  While I agree that it makes sense to keep important information highly visible on page, our analysis and research has shown that users ARE now becoming conditioned to scroll down the page.

While this is true, usability expert Jakob Nielsen focused on what areas of the page attracts a users attention and sheds a lot of light on this subject.

To summarize Jakob’s findings, about 80% of a web users time is spent looking at content that appears above the page fold. While users do scroll down a webpage, only 20% of their attention is spent viewing content below the fold.

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