How to optimize a post or article for search engines (SEO)

Google and search engine’s evaluate each piece of information and text in your post and then collectivity gives it an overall score for each keyword/keyphrase. Each of these attributes or techniques in this article may be singularly minimal in effect, but collectivity they are critical for Google to determine the keyword relevancy for each post and important for ranking well for specific keywords.

The examples  in this article is using WordPress, but they can apply to most any CMS. Also, there a many things way to optimize your overall site and these techniques are specific to just the post. 

Focus on a couple of keywords

Know what keywords you’re targeting with each post and be mindful of that when completing the steps below. Don’t just copy paste your keywords throughout all the fields but rephrase them in a reasonable and readable way to improve your relevancy scores for an array of keywords. Also, rather than loading up meta information with a keyword list, it is better to write a clear compelling phrases that contains your keywords.Rephrasing keywords and changing descriptive modifier before those core keyword will help ensure your page is less likely to get filtered out of the search results (and thus makes your rankings more stable) while helping you rank for additional terms.

Example of how to optimize a WordPress post for Search Engines
  1. Article Title – Make Title keyword rich, but readable and engaging.
  2. Permalink – Permalinks is simply the URL to your post. Remove stop words from your slugs once you save a post, so you won’t get those ugly long URL’s when you do a sentence style post title. Stop words are words that have no keyword value. So in this example, by default, WordPress would make the permalink “why-chinese-food-may-be-worse-then-mcdonalds” we would change it to “chinese-food-worse-then-mcdonalds”
  3. Links in Article- When creating links, don’t forgot to use Title tag with descriptive text.Using WordPress link editor link to other articles in your site or other websites

    a. Link to other articles in your website “interlink”- Pick out keywords and link to other relevant articles. Avoid using “Click Here”, but use keyword phrases like “MSG may trigger headaches”.Interlinking simply means linking keywords in your posts to other blog posts. 

    Not only is this useful in terms of SEO, but it also gives your readers more posts to read and thus increases your pageviews.

    b. Links to other sites – When linking to other sites, you’ll want to consider using the “open link in a new window/tab” option.

  4. Images- When using images in articles, it’s important to complete the Title, Alternate Text and Caption with keyword rich descriptions. It also helps to switch up the keywords and phrasing in each each and not make all the fields the same.

    a. Title – Title appears when a user rolls over image

    b. Alternate Text – This is text that you can’t see and this is often how search engines will index image

    c. Caption – Typically longer and should be a description of what’s happening in photo. Many themes displays text under image (as in illustration)

  5.  Article Meta Information
    Note: With many CMS’s, these features require a plugin or module. If you’re using WordPress,  I recommend installing All in One SEO Pack pluginThis is information that search engines crawl and index articles and is very important to getting indexed on search engines and is often overlooked. Also this is the text that will also be displayed in the search engines results page, so users will likely not be familiar with your site. With that, this information should be compelling and make users want to see or know more. (see illustration below for how Meta Information is displayed in search engines)Optimizing WordPress posts for Search Engines using Meta Tags

    This is an actual article optimized for Chinese Food and McDonalds, successfully ranking first position when searching “chinese food mcdonalds” Notice the character counts and how the text entered in the post actually appear on Google results page.

    Keywords - Google announced that they do not crawl the keywords tag anymore. Continue to enter keywords for other search engines, but don’t spend any time on thinking about.

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