If you didn’t already know, it’s all about Search Engine Optimization (SEO) these days. With stiff competition for ranking high in Google for specific keywords, you need all the help you can get to make sure you show up on Google’s first page.
Part of how Google ranks your site for specific keywords is based on your URL. if you have a specific keyword in your URL, Google will give you extra weight for that specific keyword. Now finding the right URL is difficult because all the good URL’s are taken and even longer ones like beverlyhillscosmeticdenistry.com are taken. So in searching for that perfect URL, one that has a keyword, but is short and easy for users/customers to remember, should you consider dashes?
It’s recommended to choose a domain name without hyphens but Google doesn’t penalize you for using hyphens in your URL, however 3 or more hyphens in your domain name may raise a red flag as a spammy site.