If you’re a local business, localized leads are high value, very targeted and converts!
Localized SEO is mainly when a user types business/keyword and location. After attending a meetup on SEO hosted by Steve Wiideman, I wanted to share some of the techniques discussed about localizing your SEO efforts.
1) Optimize your site
Some simple tips to making sure your indexed locally with Google on other search engines.
- Address and Phone number should be prominent on your site and scannable by search engines (not in Flash or as an image. )
- Make sure your content includes the cities you’re targeting. You can’t dominate an entire region, so pick them wisely.
- Optimize your site for converting the sale with clear call to actions.
2) Add your business to Google Places and other maps
Google Places - When users search for a business and location (Example: Dentist Los Angeles) , Google will display local search results above the organic search results. (see below). Firstly it’s important to make sure your business is there and listed high in the results. Secondly it’s important to stand out from the others and appear credible.
Add you business to Google Places (www.google.com/places).
Tips for adding to Google Places:
- Company Name helps to include keywords. Google’s terms of service requires you to use your company’s legal name, so consider this when adding your name.
- Categories influence how high your listing comes up. If a competitor lists higher then you, check out their categories.
- Additional Details - Using the additional details section carefully and naturally add some keyword rich details.
- Stand Out
- Make sure you add photos and videos
- Google Tags or Sponsored Icon at $25 a month adds an icon to your listing. Adding a coupon can be an extra incentive to encourage customers. (See below)
- Reviews and Ratings – Instill confidence in potential customers by encouraging reviews from your clients and customers. Other then asking them, some ways to encourage reviews is creating followup postcards with links, or including the links on your business cards and any other items you leave with customer. Make sure they’re thoughtful and authentic reviews.
3) Add your business to Local Directories
There’s a lot of local directories and most all will improve your search engine indexing just by appearing on them. As outlined on blogmarketingtoolkit.com, you can pay a service to add your listing on them or you can do it manually.
Agencies that offer to post your business on local directories:
Got the time? You can add your business manually.
Here’s a list of most popular Local Business Directories you can submit your business to:
For more information, check out Blog Marketing Toolkit