The newest threat to traditional media companies: Online aggregators who profit from their content and lure their audiences away. Here’s how to beat them at their own game

Traditional media companies face fast-growing challenges from small, often one person online content aggregators, who can channel content from hundreds of sources and draw ever-increasing audiences away. By implementing an online aggregation strategy themselves, traditional media companies can use their credibility and resources to reinforce their online presence—and add to their own growth. This executive brief presents an overview of content aggregation practices and provides practical information for implementation. [Read the rest of this entry...]

Tools and techniques to scour the Web for content and news, track competitors, and monitor social buzz, industry blogs and company Websites.

This guide gives content and Web editors a strategic advantage with:

• tools and techniques for targeting a specific niche
• ways to efficiently identify breaking stories
• secrets for discovering essential information before competitors do
• methods for finding interesting and compelling content that can be reported on, featured or aggregated on their Websites [Read the rest of this entry...]