Michael Gerard

VP, International Business Development

Michael Gerard is a senior marketing, sponsorship, and sales executive in the snow sports and action sports industries.  With a 30-year career focused in resort management and event marketing, brand alliances, sports, and entertainment, he has a proven track record negotiating and securing corporate partnerships and strategic alliances across a diverse group of regional, national, and international properties. Mr. Gerard is an extremely creative and strategic thinker--and a team player--with experience leveraging and extending sports, entertainment, and corporate brands over a wide variety of platforms.

His specialties include:  business development, administration, management, sales, marketing and brand identity, contract management, event management, licensing, communications, original ideation, and creative strategy.