Services

Results Orientated Production and Design

It takes a lot of work to make things appear effortless. The engaging design and intuitive navigation found in our solutions are the result of extensive design and planning efforts. We start with understanding customer needs, their competition and set out to meet—and surprise—them. Then we work diligently to make sure your internal audiences are just as satisfied, from brand managers to IT.

  • User Experience Design
  • Brand Messaging
  • Accessibility and Best Practices
  • Functional Information Architecture
  • Graphics and Motion Design
  • Systems Planning
  • Software Selection
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User Experience Design and Information Architecture
Understanding the importance of a user friendly interface, we craft an intuitive navigation and engaging design solutions—taking into consideration all relevant audiences and pathways, working in strategic alignment with relevant business objectives, and ensuring compatibility with the appropriate technology infrastructure.

Graphics and Design
We understand how important design is in conveying the concept and culture of your business and consider this a priority in designing websites. A poor design can undermine you companies credibility and consumer confidence. We create immersive experiences that translate ideas and inspiration into real-world sales.

Scalable Coding and Best Practices
We take an intelligent and long term approach in producing websites. While it takes more time, we create a website that can scale and change to meet the growing needs of your organization and that will display properly on various browsers and technologies. With the importance of search engine optimization, it’s central the how we code the site, using best practices and our experience to ensure your site performs well in search engine indexing.

Functional/Technical Architecture Systems Planning, Software Selection and Design
We pride ourselves on being “technology agnostic.” Meaning we have no interest in pushing a particular technology platform—only in providing the best solution possible. We evaluate all options against each client’s needs, then integrate and customize it, for a seamless user experience.

Our engineering staff is experienced in multiple platforms, including the design and programming of enterprise-level Java and Microsoft .Net integrations for all interactive applications. Those we employ most frequently include:

  • Content Management Systems
  • Media and Editorial Portals
  • eCommerce
  • Dynamic Product Catalogs
  • Social Network Integration
  • Event Registration
  • Forums
  • Blogs
  • Technology Integration

Search Engine Optimization

Search Engine Optimization is necessity and the most effective and inexpensive way to grow and market you business online. Search engines are an important tool to helping users locate the products and services they need and want and what opportunity it is to be able to bring in the people who are already online and actively looking for your company's products or services.

For over 14 years, we've been providing search engine optimization to clients across a wide range of industries. Our SEO clients are typically being found under hundreds of relevant phrases by the very clients they most wanted to target. Your website should be far more than an interactive brochure. It's a vehicle to bring new business right to your door!

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Consider this...
Last month alone, 20,876 people searched the Internet on the phrase "horse jewelry," and 37,161 people searched for "dog jewelry." But, apparently, cat lovers are the most loyal of all, so it will come as no surprise that over 55,000 people searched just last month for "cat jewelry." As a business owner or marketing director, what might this tell you?

However, unless a professional with the right skills, experience, and persistence is consistently and expertly managing your website, these people will not be able to find it.

We work closely with every client to identify all of the phrases their potential customers are using to find them, and then build/rebuild their site with the goal of ranking highly in as many of those phrases as possible. In addition, we provide routine tracking of all areas of importance, so that you can easily see all the ways we're working to increase your business, and, more importantly, all the results these efforts have yielded!

Results...
Working with Surfer Magazine and Primedia (now Source Interlink), we created WaveWatch, a new Surf Forecasting website, to help them compete in a highly competitive space with mature brands. Showing up in search engines was critical to the success of the project. Analyzing the competitive landscape and user searches, Immersion Media developed the site to target specific key words and optimize it to achieve a highest page rank.

Targeted Keyword
Google
Yahoo
MSN
surf forecasts
#1
#1
#3
live surf cam
#1
#1
#2
surf forecasting
#1
#6
#20
surf forecast
#3
#2
surf reports
#2
#12
#2
surf cams
#2
#4
#6

 

Research, Analysis and Competitive Intelligence

Your website can be a powerful experience of your brand. Our clients expect us to help them leverage this potential, and we work closely with their internal teams and outside agencies to make sure that we do.

  • Business Strategy Alignment
  • Brand Integration Strategy
  • Process Change and Implementation Consulting
  • Master Planning/Strategic Roadmapping
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Business Strategy Alignment
Effective, insightful online solutions can only happen when they’re aligned to your business needs and processes. Immersion Media begins each new client engagement with an in-depth Discovery process that enables us to understand your key markets, channels, products, business drivers, and your competition. This attention to aligning digital strategies with your business strategies maximizes your return on interactive investment, and provides fuel and focus to achieving your business objectives.

Brand Integration Strategy
A successful and rewarding user experience comes from an understanding your customers’ intentions when they come to your site, their perceptions of your brand, and the customer segmentation they most closely align with. Immersion Media creates brand relationships online that leverage these foundational elements, amplify the essence of your brand, and integrate with your other marketing initiatives to maximize the value and strength of your brand equity.

Process Change and Implementation Consulting
Taking full advantage of new technologies, analytics, and tools often involves the need to adopt some new processes and procedures. We provide our clients with customized training and consulting appropriate to the solution delivered, whether it be product or web content management, social marketing activities, contact management, email tools, or eCommerce processing.

Master Planning/Strategic Road Mapping
Our clients value our long-term, multi-year master plan management. We have extensive experience in building complex solutions involving multiple systems, projects, timelines and interdependencies. And we prioritize initiatives to deliver powerful experiences that engage users, grow sales and disrupt the competitive landscape, while appropriately managing budgets and resource plans.

Custom Website Development

As with any construction project, a successful website depends on proper engineering. Our solutions are carefully planned to support the way you work today, and provide a solid foundation for future growth.

And unlike many consulting and design agencies, we have no interest in pushing a particular or proprietary technology platform—only in providing the best solution possible. We evaluate all options against each client’s needs and provide our recommendations, but in the end we let you decide what is ultimately right for your project, your organization, and your customer.


WordPress Drupal

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Content Management Systems (CMS)

Though we can create your project from just about any system, we are experts in some of the webs most popular platforms.  These platforms offer the ability for endless customization and integration opportunities, as well as large communities of open source plug ins and modules.

WordPress WordPress

WordPress is a state-of-the-art publishing platform with a focus on aesthetics, web standards, and usability. Started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on hundreds of thousands of sites and seen by tens of millions of people every day.

Drupal Drupal

Drupal is a software package that allows an individual or a community of users to easily publish, manage and organize a wide variety of content on a website. Tens of thousands of people and organizations are using Drupal to power scores of different web sites from community web portals to social networking sites.

Microsoft .NET Framework

Custom Content Management System (CMS)

Our custom CMS is for the customer who is looking for a solution that requires unique customization and a powerful set of user and administrative features.  Our system is built using Microsoft .NET Framework so it provides the ultimate mix of security and functionality. Some features include:

  • Event registration
  • Ecommerce including media downloads
  • Web conferences
  • Custom application integrations

Custom eCommerce Solution

Built with usability and SEO in mind our custom eCommerce application provides users and online retailers the most useable, feature rich solution on the market.  The goal is to provide shoppers an experience that allows them to get the information they need to purchase the product they want as quickly and easily as possible.  The result, converting the sale which means more revenue for you.

For the retailer our back of house administration section allows for all the tools needed to sell products, analyze sales, and make any needed changes easily and immediately.